Latest Global News | Super Bowl halftime show: How to watch Usher headline as Taylor Swift jets in to cheer on Travis Kelce

The Super Bowl Half Time Show: A history

Usher has promised surprise guests and a show that celebrates both his past and present when he headlines the Super Bowl 2024 halftime show tonight (11 February) at the Allegiant Stadium in Paradise, Nevada.

The R&B singer, known for hits including “Yeah!”, “OMG” and “You Make Me Wanna…”, gave fans just a hint at what to expect during a press conference hosted by Apple Music in Las Vegas on Tuesday, and teased surprise guests that could include Nicki Minaj and Justin Bieber.

The kickoff is set for 3.30pm PT/6.30 pm ET/11.30pm GMT, with the three-hour-long game between the Kansas City Chiefs and the San Francisco 49ers broadcasting live on CBS. UK fans will be able to watch the broadcast on ITV1.

Meanwhile, Taylor Swift has officially arrived in the US, after racing from a show in Tokyo to get to the game in time to watch her boyfriend, Chiefs tight-end Travis Kelce, play.


How to watch tonight’s Super Bowl halftime show

Hello and welcome to The Independent’s liveblog for tonight’s Super Bowl halftime show!

From Taylor and Travis to Usher’s headline performance, we’ll be keeping you up to speed with all the latest news, gossip, pictures and video from tonight’s event.

Usher is headlining the Super Bowl halftime show this year

(Copyright 2024 The Associated Press. All rights reserved.)

How to watch in the US

For US-based fans of the Big Game, Super Bowl LVIII will air from 6.30pm ET (3.30pm PT). The game will air live on CBS and Nickelodeon. Super Bowl LVIII will also stream live on Paramount+

How to watch in the UK

For British fans interested in tuning into the live broadcast – whether to watch the game or catch Usher’s halftime performance – you’ll be able to watch on ITV1.

The 2024 Super Bowl kickoff will take place at 11.30pm GMT on Sunday (11 February).

What time is the Super Bowl halftime show?

Usher will take to the stage between 90 minutes to two hours into the game, where halftime will be called. In the US, fans should tune in by 8pm ET / 5pm PT if they want to catch the beginning of Usher’s performance, while in the UK, the time will be around 1am GMT.

Roisin O’Connor11 February 2024 07:26


How much does a Super Bowl ad cost in 2024?

Because of how many people watch the event every year, with an estimated 100 million people watching the 2023 Super Bowl, it has become a large deal for companies to purchase one of the rare advertisement slots.

“Even though a Super Bowl advertising campaign might not pay immediately in hard dollars and cents, if a business can afford to produce one of these stellar spots, they stand to earn new customers and build awareness on a scale unmatched by other outlets,” Peter Koeppel, founder and president of marketing agency Koeppel Direct said in 2019.

Roisin O’Connor11 February 2024 14:01


Cetaphil’s Taylor Swift inspired Super Bowl ad

Cetaphil’s Taylor Swift inspired Super Bowl ad

Roisin O’Connor11 February 2024 13:31


Super Bowl 2024 commercials: The best this year, from Oreos with Kris Jenner to Pringles with Chris Pratt

Super Bowl LVIII will be leaving viewers with an influx of celebrity-filled commercials as brands attempt to gain customers during what could also be called the Advertising Super Bowl.

With more than 100 million people tuning in last year, the Super Bowl means big business for the companies trying to lure new customers.

The commercials they come up with are known for entertaining the less avid football fans during breaks in the game, with many brands already beginning to tease their commercials in the two weeks before the big game.

Roisin O’Connor11 February 2024 13:01


Travis Kelce welcomes ‘unbelievable’ Swifties to Super Bowl

Travis Kelce welcomes ‘unbelievable’ Swifties to Super Bowl

Roisin O’Connor11 February 2024 12:31


Taylor Swift has landed

Swifties had been holding their breath to see if the pop star would get back to the US in time for the game to see her boyfriend Travis Kelce play. She had been performing at a concert in Tokyo as part of The Eras Tour, and raced straight from the stage to Haneda Airport to catch a flight to LAX.

A video, shared by X user @ShorealoneFilms, of Swift arriving at LAX went viral on social media, reportedly showing the star’s plane landing.

Ellie Harrison11 February 2024 12:31


Usher review, Coming Home: Cheesy seduction songs should make for an entertaining Super Bowl halftime show

Lyrical foreplay isn’t exactly the singer’s strong suit on this throwback album full of percussive panting, writes album critic Helen Brown

Roisin O’Connor11 February 2024 12:01


Flashback: Pregnant Rihanna performs stunning Super Bowl half time show

Pregnant Rihanna performs stunning Super Bowl half time show

Roisin O’Connor11 February 2024 11:31


Who is Usher’s girlfriend? What we know about the Super Bowl headliner’s relationship with Jenn Goicoechea

Roisin O’Connor11 February 2024 11:01


The Super Bowl Half Time Show: A history

The Super Bowl Half Time Show: A history

Roisin O’Connor11 February 2024 10:31